Metrics Merchant

Web Development

Websites and applications built around your business.

I build fast, modern websites and web applications — from straightforward business sites to bespoke tools that connect to your existing data and systems.

Websites

Custom-built business and marketing websites — designed and coded around what you actually do, not squeezed into a template.

  • Business & marketing websites
  • Landing pages
  • CMS-backed content sites
  • SEO-friendly builds
  • Mobile-first, responsive design

Web Applications

Client portals, internal tools and dashboards built to fit the way your business already works, rather than forcing a process to fit off-the-shelf software.

  • Client portals
  • Internal tools & dashboards
  • User accounts & authentication
  • E-commerce
  • Bespoke functionality

Integrations & Systems

Websites and applications that talk to the rest of your business — your data, your other software, and the automation running behind the scenes.

  • API integrations
  • CRM & third-party integrations
  • Data-driven features
  • Automation-backed functionality
  • Custom admin & reporting interfaces

Who this is for

Common starting points

  • You need a website that actually represents the business, not a stock template.
  • You need a client portal, internal tool or dashboard that doesn't exist off the shelf.
  • Your current site is slow, dated, or too rigid to change easily.
  • You want a website that connects to your existing data, CRM or internal systems.
  • You need e-commerce or bespoke functionality a page builder can't do.

Why work with me

Not a template shop, not a big agency

Built properly, not templated

Everything is coded around your actual requirements — not a theme with your logo dropped in.

The frontend and the systems behind it

Most developers stop at the interface. I can also build the data, APIs and automation that power it — see below.

One person, start to finish

No account manager, no handoffs between a designer and a developer. You talk to the person building it.

Fast and maintainable

Modern, well-structured code that stays easy to change as the business grows — not something that needs rebuilding in a year.

Sometimes you need both

One system, not two vendors

A website doesn't have to be separate from the systems behind it. I can build the frontend your customers use and the data, APIs and automation that power it.

a websitea CRM integrationexternal data collectionautomated processingan internal dashboardan APIcustomer-facing functionality

Rather than piecing together a web developer, a data contractor and an automation specialist, you work with one person who can build the whole thing.

Have a website or application in mind?

Tell me roughly what you need — even a vague description is enough to start with.